Since the last decade, the practice of online marketing strategy has been started and the curve of using online platforms was in an upward direction. But currently, after transforming 50%+ things online because of a lot of reasons, online marketers are having the best results right now. So, if you want to take advantage of online marketing – the moment is now and you should not make any further delay. So, here I bring the latest online marketing strategies for you to generate leads for your business.

Best Online Marketing Strategy 2020

Search Engine Optimization

SEO or Search Engine Optimization has been a choice for maximum success for online marketers. According to search engine marketing, your content will contain the most searched components on the web that will ultimately drive your targeted audience to your platform.

If your content is SEO friendly, then according to research, there’s a 65 percent chance of the searchers to make their move toward your platform. Apart from that, being the first mover in online – it gives you a good chance to retain the people who are visiting in your platform.


Marketing Automation

There was a time when we had to have a huge amount of people in the customer service segment. As a result – a huge marketing budget was spent behind only customer service. But by the grace of automation, you can get to your audience any time you want, and not only that, you can even pave the way for your audience.

Online marketing automation focuses on lead generation, upselling and cross-selling, customer retention, marketing return on investment, and customer life-cycle marketing. If your business has online existence, your marketing automation should be one of your core strategies.


Mobile Marketing

Mobile marketing has become one of the greatest multi-channel marketing strategies. Through mobile marketing, you can reach your audience through downloadable online devices like smartphones, tablets, or any other smart device. It provides you multiple methods to reach your audience.

According to the report of 2019, there are 4.68 Billion phone users globally. As you can see, it gives you an edge to make sure your marketed content reach is wider, far, and never-ending in terms of virtual perspective.

Social Media Marketing

Without any sort of doubt, it can be said social media marketing strategy is one of the tops and most sustainable online marketing strategies.  The social media channel is greater than ever before and you can get to your demographic through any particular social media channel you want. There are Facebook, Twitter, Snapchat, Tiktok, Instagram, LinkedIn, Google+, Pinterest, and many other channels with good traffic.

Social Media Marketing strategy is mostly used for personalized advertising, interactive one to one relation-building, satisfying through providing a content experience for the customers.


Digital PR

Digital PR as Digital Public Relations is done through making promotional material so that a brand can generate traffic and create a good image in the eyes of online networks and forums. There are paid and non-paid channels before an organization can publish its press releases.

In the eyes of the targeted audience, there lies a subtle promotion but then again it brings a huge opportunity for any business to generate potential leads and retain customers for sustaining their business.


Affiliate Marketing

Affiliate marketing is a strategy where a renowned online retailer pays a commission to the external websites or platforms to generate traffic for their business online and also boost their sales for their business. The operation of affiliate marketing is like a performance-based marketing scheme where an external source is rewarded for bringing every leads for the business.

Online research named Forrester says that the affiliate marketing industry should exceed levels of 5.5 billion by the end of 2020. So, in a nutshell – affiliate marketing is the way where you can outreach audiences globally only through external sources.


Email Marketing

Email marketing is one of the most successful online marketing strategies to be implemented in any business. Through email marketing, you can pull so many things like promotion, rapport building, brand loyalty, and conversions. All you have to do is to have an automated system where you can portray your product/service by following subtle communication.

These were the most used and most successful online marketing strategies to be undertaken for initiating successful marketing campaigns. So, what you’re waiting for? Start applying these strategies and take your business to another level only through some minimal investments.